Monthly Archives: May 2006

My New Obsession with PageRank

…or maybe the title should read “Murray’s Website 4.0” This all started last week when I found a possible client for my friend Alley who does web design and, more importantly, knows about web advertising and Search Engine Optimization. (The client was asking me about SEO and as you’ll see, I knew nothing.) So one day last week as Alley and I were doing an analysis of the client’s website Alley started talking about the client’s PageRankTM.

I feel like a complete idiot for not knowing about this thing, like I’ve been hiding under a rock for the last few years. Alley explained how a PageRank of 2 was a pretty good starting place (for this client), how values of 3 or 4 were fairly realistic targets, and that values of 6 or higher are often reserved for super-powerful corporations with major websites. I finally downloaded the Google Toolbar for Firefox—that’s how you see PageRank values for specific web pages—and started looking at all sorts of websites to compare their rankings. There were a number of surprises.

First of all, my friend Dale’s website has a PageRank of freakin’ 7, thus placing him under the official title of Demigod! (Any pearls of wisdom for us mortals, Dale?) It also beats the ranking for the California Democratic Party and a lot of other major organizations. (Note: he’s tied with the national Democratic Party site.)
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Next format DVD prediction: HD-DVD vs Blu-Ray

This post will probably not be too interesting to most people. I’m writing it mostly as my “message in a bottle” or “time capsule” to the future to see how good my powers of prediction are. That being said, let me polish my crystal ball, gaze into it and forecast the future.

In the upcoming format battle between HD-DVD and Blu-Ray for the standard that will bring HDTV to the DVD disk, the winner will be… neither.
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Although it’s jumping the gun a bit, I’m trying to figure out a name for my upcoming Task/Project Management application for the Mac. I’ve internally called it iProject, but a quick Google search comes up with a product that I think is made in Germany. I’ve tried the combination of adding “i” + any common related term: Task, Todo, GTD… everything there has been taken. Granted, my product doesn’t have to start with the letter “i” but I wanted to emphasize my own design goals which are (a) to have something that is as simple and easy-to-use as it is powerful and (b) an incredible level of integration and “plays well with others” with the existing iCal and other Apple applications.

For a brief moment I thought of i + Do It = iDoIt. I even like how it sounds when you pronounce it: I Do It. I typed ‘idoit’ into Google for a search and suddenly realized my folly, as Google politely asked me “Did you mean: idiot?” That could have been a disaster in the making. Kinda like the old Chevy Nova that didn’t sell well at all in Latin American communities because in Spanish “no va” means “doesn’t run”!

I’m happy to entertain any application name recommendations. Until then, I’m going to keep calling this thing iProject.