WordPress Theme Design

I’ve got two big custom-WordPress-template projects ahead of me. One is spec work for a potential client and the other is my own (this) site.

Over the past week I’ve “graduated” to the level where I feel pretty confident modifying a WordPress theme, tweaking various PHP commands to display certain information, etc.
Continue reading “WordPress Theme Design”

My New Obsession with PageRank

This all started last week when I found a possible client for my friend Alley who does web design and, more importantly, knows about web advertising and Search Engine Optimization. (The client was asking me about SEO and as you’ll see, I knew nothing.) So one day last week as Alley and I were doing an analysis of the client’s website Alley started talking about the client’s PageRankTM.

…or maybe the title should read “Murray’s Website 4.0” This all started last week when I found a possible client for my friend Alley who does web design and, more importantly, knows about web advertising and Search Engine Optimization. (The client was asking me about SEO and as you’ll see, I knew nothing.) So one day last week as Alley and I were doing an analysis of the client’s website Alley started talking about the client’s PageRankTM.

I feel like a complete idiot for not knowing about this thing, like I’ve been hiding under a rock for the last few years. Alley explained how a PageRank of 2 was a pretty good starting place (for this client), how values of 3 or 4 were fairly realistic targets, and that values of 6 or higher are often reserved for super-powerful corporations with major websites. I finally downloaded the Google Toolbar for Firefox—that’s how you see PageRank values for specific web pages—and started looking at all sorts of websites to compare their rankings. There were a number of surprises.

First of all, my friend Dale’s website has a PageRank of freakin’ 7, thus placing him under the official title of Demigod! (Any pearls of wisdom for us mortals, Dale?) It also beats the ranking for the California Democratic Party and a lot of other major organizations. (Note: he’s tied with the national Democratic Party site.)
Continue reading “My New Obsession with PageRank”

Next format DVD prediction: HD-DVD vs Blu-Ray

In the upcoming format battle between HD-DVD and Blu-Ray for the standard that will bring HDTV to the DVD disk, the winner will be… neither.

This post will probably not be too interesting to most people. I’m writing it mostly as my “message in a bottle” or “time capsule” to the future to see how good my powers of prediction are. That being said, let me polish my crystal ball, gaze into it and forecast the future.

In the upcoming format battle between HD-DVD and Blu-Ray for the standard that will bring HDTV to the DVD disk, the winner will be… neither.
Continue reading “Next format DVD prediction: HD-DVD vs Blu-Ray”

Avian Flu: A Study in Confusion

Preface: back in 2007 when I went from being a freelancer to applying for a real job, I switched dozens of old blog articles to “private” so that a potential employer wouldn’t Google me and find a bunch of opinionated material.

14 years later, I was going through my WordPress instance and the title of this blog caught my eye. Frankly, I don’t remember any of this, and it’s downright weird reading what is essentially a diary entry from 2006—a long time ago!  Anyway, I’ve decided to un-hide the blog post so you can see just how prescient  this ended up being!

A couple months ago in my union health care committee (mentioned in the last blog entry) the chair brought up the topic of the Avian Flu. Apparently a union member had contacted her asking for information about it. What ensued was a lengthy… you know, I can’t use the word “discussion” here because it would suggest a modicum of intelligence. There was a lot of confusion where committee members, some of them quite passionate, made statements that mostly suggested they had no understanding whatsoever of the entire topic.

Now, due to Murray’s Golden Rule of Blogging (Assume anything you write will be immediately read by the person who will be the most offended by it.) I’ll just state that I found the entire exercise frustrating and avoid the details. Some members of the committee put together a single-page information sheet for the upcoming Heath Fair that, in my opinion, really missed the mark on addressing what’s relevant. (It basically advised people not to handle live or dead birds while traveling abroad and to wash your hands a lot.)

I also watched last night’s Daily Show where Jon Stewart mocked the White House’s new 233 page Pandemic Influenza Implementation Plan which stated quite clearly the lack of involvement the federal government would have in dealing with a future pandemic on the local level. “Basically, the lesson that the government learned from Katrina was they had done too much.” (audience laughs)
Continue reading “Avian Flu: A Study in Confusion”